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Harry Potter’s sales power will long outlast films
Harry Potter may have starred in his last film, but merchandising for the famous wizard will live on. The Potter brand is estimated to be work $14 billion according to Brand Licensing Europe. Currently, 400 products have been licensed with more to come as author J.K. Rowling opens the website Pottermore. The site will feature much free content, but will also market e-books and other merchandise. The Telegraph (London) (7/9)
Don’t Miss Out! Get Tickets to see Harry Potter and the Deathly Hallows- Part 2!
The new film, Harry Potter and the Deathly Hallows, Part 2, sees the final battle between Harry and his evil nemesis, Lord Voldemort. It arrives 10 years after the first movie, and 14 years after the publication of author JK Rowling’s first novel – a time span that conveniently equates to a childhood – and “Generation Potter”, which has been raised on Harry’s exploits, shows no sign of wanting to let him go.
July 15th, marked the end of an era- “Harry Potter and the Deathly Hallows – Part 2″ premiered in theaters nationwide! There’s no better time to stock up on Harry Potter merchandise, and HotTopic.com has the best selection to choose from. Tees, bookmarks, pens, blankets, and more- what will YOU get in honor of the epic finale?
Get your Harry Potter and the Deathly Hollows Merchandise!
Warner mulls Harry Potter’s next adventure
With today marking the debut of the Harry Potter film series finale, Warner Bros. executives are confronted with the challenge of plotting out the next move for the massive Potter enterprise. The Harry Potter business has been especially lucrative for Warner Bros. and its partners, and executives are considering such moves as opening new Harry Potter theme parks worldwide and making a fresh forays into Harry Potter-oriented online businesses and gaming. The Wall Street Journal (7/15)
For weeks, billboards promoting the finale of Warner Bros.’ Harry Potter film series, which opens today, have sought to lure viewers with the prospect that one of the most lucrative properties in Hollywood history is about to conclude, declaring: “It All Ends.”
But for Warner Bros., the task is now the opposite: make sure the business of Harry Potter doesn’t end, even without another blockbuster film in the works. That will take some magic.
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“Ben 10″ to become feature film with Joel Silver’s backing
Joel Silver taking ‘Ben 10′ to bigscreen
Producer Joel Silver is working on a live-action, big-screen version of the Cartoon Network’s popular “Ben 10″ series. Silver, who may distribute the film via Warner Bros., discovered “Ben 10″ through his two young sons. “Ben 10″ is Cartoon Network’s top seller for electronic sales of video games and on-demand viewings, and also brands several toy lines. Variety (subscription required) (6/13)
“I think we have to try something fresh and go at it in a way that stays true to the original material,” Silver said. “I have a 5-year-old and a 9-year-old, so it’s somewhere between them.”
It’s not Silver’s first foray into kids’ action films, of course. “I tried to do (something similar) with ‘Speed Racer’ and failed miserably,” he said. “You always learn more from the ones that don’t work than the ones that do work.”
